Free Privacy ToolsEngagement Rate Calculator
Calculate the engagement rate of any post, Reel or video from likes, comments, shares and views.
How to use
- Enter the number of likes.
- Add comments, shares and saves.
- Enter views or follower count.
- Click “Calculate” to see the engagement rate.
FAQ
Is it really free?
Yes — every tool on this site is 100% free with no limits, no signup and no watermarks.
Is my data private?
Absolutely. All processing happens locally in your browser. Your files are never uploaded to any server.
What is a good engagement rate?
On Instagram, 1–3% is normal and above 3% is strong. On TikTok, 5% or more is common. Small accounts usually score higher than big ones.
Engagement by followers or by views?
Both are used. By followers shows how loyal your audience is; by views shows how well a single post performed. This calculator shows both.
Complete Guide to Engagement Rate
Engagement rate is the share of people who did something — liked, commented, shared or saved — instead of just scrolling past. It is the number brands look at first, because it shows real attention, not just reach. A post with 1,000 views and 100 interactions has a 10% rate; a post with 100,000 views and 1,000 interactions has only 1%. Small accounts often win here: a loyal audience of a thousand beats a bored audience of a hundred thousand. Track your rate per post, not per month, and you will see exactly what your audience loves.